When looking at SEO, white hat techniques are the only way to go. Search engines favor websites that have used white hat techniques and will often penalize those that choose a black hat. However, it is important that you know what white hat SEO is and how it can help your website in the long-run.
What Is White Hat SEO?
White hat SEO is, simply put, the use of search engine optimization techniques that perform well without having to resort to underhanded techniques. The underhanded techniques that some people use are considered a black hat and will include keyword stuffing and spam which is frowned upon by the search engines. White hat SEO, on the other hand, will use organic techniques that use quality to get people to their website and to rank on the search engines.
White hat SEO is considered the longer route as the results will take longer to become evident. However, the results you do get will last longer than the quick results you find with black hat SEO. You will also see that your website ranks for longer when using white hat techniques.
What Factors Are Included In White Hat SEO?
White hat SEO will include a range of SEO techniques that relate to the On-page and off-page optimization of the website. These factors will include the content on the site, the images and videos on the site, the metadata, the structure of the site and the overall site performance. The overall site performance will include how quickly the site loads and how easy it is to navigate the site.
Most of the factors used in white hate SEO will be those that are recommended by SEO experts. If you are looking to create a good SEO strategy, you need to include all the white hat SEO techniques and none of the black hat techniques.
Keywords In White Hat SEO
Keywords are a fundamental part of any SEO, but you need to use them correctly when looking at white hat techniques. The primary factor to consider is the keyword density in your content as this can differentiate a website that is naturally using keywords to one that is stuffing their content to rank. The ideal keyword density for white hat SEO is 2%.
You should also include more than one keyword per piece of content on your site. By using related keywords, you can increase your chances for ranking for the primary keyword and all of the related ones. It will also make the appearance of the main keyword appear more natural and increase the flow of the content.
Always Give Value To Your Audience
One of the essential points behind white hat SEO is to offer value to your audience. This should be in the content that you provide whether it is written or visual and through the structure of your website. There is no point in having great quality content if your audience finds it hard to move from one page of your website to the other.
The content on your website should always be fresh, and you need to focus it on what your customers need to know. Mixing your content types will also increase your SEO strategy because people often skim written content, but focus more on visuals. Of course, you will need to properly optimize your images and videos for the search engine to understand what they are.
White hat SEO relates to optimization techniques which are considered good by the search engines. While the results will take longer to see they will last longer as well. White hat SEO is more about giving your customers value than getting the search engines to notice you.