Do you currently have any websites that are not ranking as high as they should? You might be facing a very simple problem. It could be that you are looking at a duplicate content issue that you may not even be aware of. Some people that put content on their website purchase it from article writers which they assume are writing new content. However, there is always the possibility that they have chosen a business that is simply regurgitating existing on the web. They could run it through a program that will change out synonyms that may not make perfect sense and that the search engine algorithms will notice. This is not a good white hat SEO practice. If this happens to you, here is how you can fix this using these duplicate content SEO strategies that can help you resolve this issue, and also avoid having it happen again.
What Constitutes Duplicate Content?
This is content that is essentially a complete copy of something that has already been written. You will see this on many people’s websites, especially websites where news articles have been distributed. This type of content is usually not going to hurt your rankings. It is referred to as curated content in some instances. You are simply referencing what other people have written, but you will provide an introduction to the content, and not try to pass it off as your own. This is where the problems begin. After you have done this for several weeks and have many pages up, the search engine algorithms will likely penalize you. That’s why you need to add unique content to your website most of the time, and this is also what can help you recover from any duplicate content penalty.
How To Fix Duplicate Content Issues
If you are using a platform like WordPress, and you have many posts, it’s very easy to update them. You simply write new content, or purchase content from an article writer that has written something brand-new, and post that on there instead. You will want to do this gradually as you find different posts that have duplicate content, and simply replace and update that article. At the same time, you will also want to add new content that is going to get indexed on its own because it has never been an index in the search engines before. Over a period of weeks, you will gradually see that not only will some of these posts are ranking higher, but your website positioning will also improve. This is the best way to resolve this issue but to prevent it from ever happening, make sure you are only using unique content as you build your websites.
Is Curated Content Okay?
This type of content can either be news stories, or you could use articles that have been posted on article directories. The key is to introduce this content about someone else. It might be an article that someone has written, and you are providing this as an introduction to the information on their website. This is something that people do every day. As long as you are doing this, you should have no problem at all getting this content to rank, and it may also help boost your overall position online. You are simply mimicking what successful websites do such as news websites that have millions of pages, and interjecting this from time to time can only be beneficial.
Now that you have a better idea of what duplicate content is, and ways that you can recover from a duplicate content penalty, you should be able to get your websites ranking higher in the search engines. It is recommended that you build all of your websites primarily with unique content, and sprinkle curated content into the mix. This is an an essential SEO practice. Some people will use created content on most of their pages if they are providing news of the day. As long as you are not trying to simply copy somebody else’s website, or simply use articles on article directories, with no unique content at all, you should be able to avoid any penalties.